Doing Better Research for Marketers

Shaun H. Ruff

[ad_1] By Tom Swanson, Engagement Manager at Heinz Marketing In this post, I go over some obvious and some not-so-obvious elements of great experiment design.  Check it out for lessons learned from academia and how to apply them to marketing research. The post Doing Better Research for Marketers appeared first […]

Why You Should Invest in Partner Marketing

Shaun H. Ruff

[ad_1] By: Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing You probably know the saying “work smarter, not harder”. It might sound silly, or even come off as lazy, however, the saying is really focused on the concept of efficiency. By optimizing the way we work, we can actually cut […]

Perfecting pipeline management to boost B2B sales

Shaun H. Ruff

[ad_1] Today’s B2B sales and marketing environment is challenging and a sustainable flow of sales is vital for success. To achieve this, the sales pipeline must be robust, measurable and transparent. Here’s how you can get that. Sales pipelines can provide an abundance of useful insights when they’re managed effectively […]

Win’s App of the Week

Shaun H. Ruff

[ad_1] By Win Salyards, Marketing Consultant at Heinz Marketing This week’s app of the week is an image editing app, Bazaart. I’ve been using Bazaart for a few years now for quick editing photos, creating mockups, or making images to poke fun at my friends. It’s a simple but powerful app […]