Brenna’s App of the Week: MyFitnessPal

Shaun H. Ruff

[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing This weeks App of the Week isn’t related to Marketing or Sales but health is wealth, am I right? I have used MyFitnessPal a number of times over the past few years and really enjoy it. […]

Content Audits Don’t Have to Be Painful

Shaun H. Ruff

[ad_1] By Brittany Lieu, Marketing Consultant at Heinz Marketing “Content is king,” as said by tech royalty himself, Bill Gates. To us modern marketers, no statement is more true. As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers […]

Why You Should Repurpose Content

Shaun H. Ruff

[ad_1] By Cameron Katoozi, Marketing Consultant at Heinz Marketing It’s no surprise that we all have more work to do than there are hours in the day. As marketers, we have to continually bring exciting and creative content to audiences on a regular cadence, but with our busy schedules, it’s hard […]

The Negative Impact of Ad Hoc Marketing

Shaun H. Ruff

[ad_1] By Payal Parikh, Director of Client Engagement and Head of Growth at Heinz Marketing Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. A solid marketing strategy takes into consideration your target audience, messaging that resonates with your audience, and […]