Expand Your Know-How at B2BMX 2022 in Sunny Arizona

Shaun H. Ruff


If you’re a B2B marketer and need to pick a conference to attend, B2B Marketing Exchange is it!

This marketing conference is jam-packed with essential B2B topics ranging from marketing strategy, demand generation, account-based marketing, marketing automation, sales enablement, and more: 5 tracks, 80+ sessions, and 20+ case studies. Yah!

BTW, this conference also applies to sales leaders, sales enablement teams, ops decision-makers in sales organizations.

B2B Marketing Exchange

After two years of virtual events, it’s going to be an in-person gathering in Scottsdale, AZ that takes place on 2/28-3/3.

Honestly, after such a long time with business travel on pause, who wouldn’t like to go to Arizona in February? Palm trees and sunshine galore. It’s just perfect!! And the venue, Phoenician Resort, looks amazing.

Pam Didner B2B Marketing Exchange

Pam Didner Speaker B2B marketing Exchange

This is my seventh time speaking at this event. This year, I’ll do a brand new workshop and offer a refreshed sales enablement session. #cantwait

B2B Marketing Exchange Workshop: How to Create a High-Performance Team Among Sales, Ops, and Marketing Teams

It’s easy to think every group in an organization is working toward the same business goal(s), so it should be smooth sailing to get everyone to work together as a team. Unfortunately, that’s only partially true. Each organization’s approach to achieving goals is different. It’s not “what” we are debating; it’s “how.”

Yes, it’s complicated.

In this hands-on workshop, I will do a deep dive to show you what you can do to align sales, ops, and marketing. It can be done! #cando

After this workshop, you will be able to:

  • Dissect the potential causes of misalignment among the three groups
  • Craft a plan to align the teams
  • Establish a collaboration process to move everyone forward

If you are interested in B2B Marketing strategy, sales enablement strategy, martech tech sourcing such as content management, and/or sales enablement tools that require team cooperation and alignment, this workshop is for you.

Leading and driving a team to reach a decision requires specific soft communications skills and project management ability.

Bring your questions with you. Let’s address them collectively.

B2B Marketing Exchange Session: How To Make The Most Of Marketing Content For Sales

I’ve spoken about sales enablement and content mapping topics before. This time, I’ve refreshed the deck and added new ideas to help you evaluate your marketing content for your sales team.

Marketing creates content for campaigns, outbound reach, demand generation, and events. Marketers often map content by product or services, purchase decision journeys, or pain points for their target audience.

As a marketer, have you ever thought about recommending select content for your sales team to use?

During this presentation, I will share several ways to approach mapping your marketing content so that sales can capitalize on it for their prospects and customers.

During this session you will learn how to:

  • Discover sales content needs
  • Map content to sales stages
  • Better communicate with your sales team on how to make the most of content
  • A bonus point: I’ve put extra special effort into making both my workshop and session FUN!

Come join me to learn and have a great time while you’re at it!

If you are interested…

I’d suggest that you go to the B2B Marketing Exchange website to check out the full list of workshops and sessions.

Groups of three or more automatically qualify for a discount of $400 on each pass when registering together, which is a great deal; don’t sleep on it!

I hope to see you there – be sure to say hello! #B2BMX. #sunshine

If you’d like to ask a question or schedule a 1:1 with me, please don’t hesitate to reach out.



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