Will you be there when the planets of your customers’ universe align?

Shaun H. Ruff


Dr Greg Chapman

Some people believe when the planets align, that the world will end. (While planet alignment is rare, it happens fairly regularly, so I think we can ignore that.) Others believe that the extra gravitation pull can result in earthquakes and other violent phenomena, but there is little evidence of that either, although you may see some unusually high tides.

Still others believe that the alignment of the planets can cause craziness amongst humans, although I wonder how you could tell the difference. Whatever you believe, I like to think of the alignment of the planets as a special event when a series of coincidences occur that change people’s behaviours.

Compare this with the factors in the life of your customers.


May Your Business Be –As You Plan it!


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Dr Greg Chapman is the Director of
Empower Business Solutions
and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching
and Consulting advice to Australian Small Business Owners in Marketing &
Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
Price: How You Can Charge More Without Losing Sales.

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