Why Litigation Is Nothing Far more Than A Company Resource – 26 Unbreakable Principles of Litigation!

Shaun H. Ruff

From Bill Gates at the end of the last century to John D. Rockefeller at the close of the prior century from Rick Scott, founder of Columbia Wellness Care, to AT&T: from Richard Branson and British Airways to Dan Peña and The Financial Situations from governing administration, banking, insurance policy and just about every other side of environment commerce – to develop geometrically and remain about, litigation need to be (prudently) employed and mastered.

I will, as briefly as I can, memorialize the salient points of making use of litigation as a business software.

Now in advance of I start, I want it on the document, some 50% of my 30-calendar year track document of litigation has had very little to do with successful funds, i.e., a lot of lawsuits have been around principle, some have been to proper a heinous incorrect this kind of as slanderous remarks manufactured about me and some were due to the fact an entity just required a great comeuppance and no one else would have the flag into fight.

I, like Don Quixote, have fought lots of a windmill.

As you have read me discuss and compose about, when setting up your ‘Dream Workforce,’ you want Significant Five accountants and a massive nationwide or international firm of attorneys – the best illustration you are unable to afford to pay for!

Compared with the achievements-oriented charges I coach you to use when facilitating transactions, no legislation business will litigate at first on this foundation.

Possibly if your case is especially robust, they will do it on a contingency basis. Regretably, you will be applying, from time-to-time, litigation as a positioning resource and your circumstance may not be one thing you can significantly leverage.

A 12 months or two in the past, currently being still left with a pig-in-a-poke, I experienced to litigate a scenario obtaining specious information at very best to help my wanted outcome. Thankfully, our (my) obvious lust for litigation was more robust than their drive to fight a difficult combat, so a moderately excellent settlement was at last arrived at.

Of class, for the duration of this course of action my very good attorneys recommended us, advising our circumstance required to be significantly stronger, etc. Even with fantastic attorneys, it is their job to convey to you the draw back hazards. All over again, what transpires is you are normally scared from pursuing your situation.

Great lawyers earn so-so lawsuits. Good attorneys can acquire lawsuits in which you have little or no probability to earn.

A few of my favored litigators about the several years are Steve Susman and Cyrus Marter IV of Susman Godfrey in Houston, Dallas, Los Angeles and Seattle and Tim Harris of Charleston Revich & Williams in Los Angeles. All three have dug me out of some very large black holes.

I have dealt with them 10 and 20 decades respectively. They are truly worth every single penny they demand!

Our judicial process performs, but we grow up being worried of it. It is really way out of our comfort zone so we preclude ourselves from benefitting from it. Usually the price tag associated with it retains us from utilizing it.

In point, I am at present embroiled in litigation where the ancillary players to the litigation have rights which are being severely violated. A massive group of folks could convey terrific stress to bear, but they are scared because of earlier poor ordeals. They could get what they deserve but usually are not pursuing their very best interests.

There are attorneys who just take on circumstances for humanitarian explanations, if the scenario warrants, in enterprise as properly, i.e., significant major firms getting benefit of the process due to the fact of their size by yourself.

Why do you want to initiate the lawsuit so you are the plaintiff? As the plaintiff, you pick wherever and when the lawsuit is fought and most likely finally adjudicated.

This can be a huge advantage. And secondly, the plaintiff is permitted two closing arguments, indicating you (your attorney) will get to deal with the judge and/or jury after and then yet again right after the defendants’ closing argument. This can also be extremely vital.

26 Unbreakable Policies of Litigation


#2 Opt for THE Location


#4 HAVE THE Very best Illustration

#5 Hear TO YOUR Coronary heart

#6 You should not Pay attention TO YOUR Ill Tummy WHEN You happen to be OUT OF YOUR Comfort ZONE

#7 Never Listen TO Kin, Good friends, ET AL

#8 Listen TO Professional LITIGANTS – LIKE ME!

#9 Typically Speaking, Do not Worry ABOUT THE Charge (THIS IS Incredibly Tricky!)

#10 Huge LAWSUITS ARE Better THAN Small Ones


#12 Preparation (YOURS) IS Almost everything – KNOW THE Details


#14 IF YOU ARE Imagining OF A Far better Approach, GET A NEW Attorney (NOT Real IN MY Circumstance)

#15 Hardly ever GIVE UP

#16 Will not BE INTIMIDATED BY THE Method


#18 Costume Straightforward AND CONSERVATIVELY IN Court docket – NO Jewelry Other than A Wedding day BAND WHITE SHIRT, Basic TIE AND Darkish Accommodate FOR Guys AND THE Equivalent FOR Girls Small GROOMED HAIR FOR Adult men

#19 Do not Shed YOUR Temper IN Court – It can be Okay TO CRY IF It truly is Real

#20 HAVE YOUR Wife or husband IN THE Front ROW Every Day. Small children ALSO IF Feasible. OTHER Family Members IN Second ROW IS Ok

#21 NO Estimates TO THE Push OTHER THAN ‘WE Feel IN OUR Scenario AND THAT IS WHY WE WENT TO COURT’. YOUR Words and phrases CAN Quickly BE TURNED All around.

#22 WHEN YOU Crack FOR LUNCH OR A RECESS, Don’t forget Never ever Converse IN Public ABOUT THE Case – YOU Never KNOW WHO Could possibly OVERHEAR

#23 WHEN YOU Discover A Authorized Workforce THAT WINS, Stay WITH THEM

#24 Constantly Tell THE Fact, NO Make any difference WHAT. THE Reality SHALL Established YOU Free.

#25 Throughout VIDEOTAPED DEPOSITIONS AND IN Court docket, Search AT THE Digicam AND THE JURY. MAKE EYE Get in touch with.


It’s a shut earth of top rated litigators. Just about all massive regulation companies have good to super-excellent attorneys. All huge legislation companies do not have great litigators. You do not usually will need a terrific attorney, but sometime if you mature geometrically, you will.

Like any other undertaking administration, litigation ought to be managed. Sad to say, like speech-supplying, you become a excellent litigant by going as a result of a discovering curve.

I don’t mean you have to get involved in dropping endeavours (like generating terrible speeches so just after some time you make great speeches) to get in a situation to gain in courtroom. Significant regulation companies will permit you to get in advance of the mastering curve.

The Quantum Leap methodology talks advert nauseam about adhering to your dreams. Everyday living without goals is like a hen with a broken wing – it cannot fly. I wrote this e-newsletter for the reason that at times you are going to need to have litigation to abide by your desire.

Go out and kick some butt, and never enable conventional wisdom maintain you from accomplishing your aspiration.

Typical knowledge suggests You should not Litigate.

All higher-functionality folks and the fantastic corporations of the previous a single hundred many years did and do litigate as I write this letter.

You should not litigate frivolously – but do not be concerned to both.

To Your Quantum Leap,

Daniel S. Peña, Sr.

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