Viamedia said it promoted Madeline Kissel to VP of affiliate relations and business development, a new post at the company.
In her new role Kissel is responsible for the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed service clients in the cable and digital ad sales industries.
Kissel started working for Viamedia in 2012 as a marketing and research intern. In 2018, she moved into the business development division as business development and affiliate relations manager.
“Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia. “There is no doubt she will bring value and innovation to even more distributors in this expanded role that recognizes her many successes.”
Kissel reports to Solomon and is based in Viamedia’s Lexington, Kentucky, operational headquarters. ■