The Australian Small Business Blog: At What Price?

Shaun H. Ruff

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by
Dr Greg Chapman

When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you go broke. So how do you set your prices?

The basic principle of pricing is that you should set your prices as high as the market will allow. But what does that mean?

This means understanding the value you offer compared with your competitors.


 More…
 

May Your Business Be –As You Plan it!

https://empowerbusinesscoaching.com.au/empower-consultation-programs-form

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Click Here.


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Dr Greg Chapman is the Director of
Empower Business Solutions
and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching
and Consulting advice to Australian Small Business Owners in Marketing &
Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
and
Price: How You Can Charge More Without Losing Sales.

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