When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you go broke. So how do you set your prices?
The basic principle of pricing is that you should set your prices as high as the market will allow. But what does that mean?
This means understanding the value you offer compared with your competitors.
May Your Business Be –As You Plan it!
To receive a Free preview of Dr Greg Chapman’s best selling book “The Five Pillars of Guaranteed Business Success“,
to this Blog to be notified about more Small Business news and tips as soon as
they are posted.
Share this article: At What Price?
Over to You. What do You Think? Post Your Comments Below.
[Note to those seeking a free ride on our google ranking, blog spam will be
deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of
Empower Business Solutions
and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching
and Consulting advice to Australian Small Business Owners in Marketing &
Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page