The Australian Small Business Blog: A Matter of Taste

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by
Dr Greg Chapman

The Gallo brothers were one of the pioneers in the Californian wine industry. They are now the largest family owned wine business in the world. But it was not always this way.

Ernest Gallo once called on a customer in the midst of the depression. He gave him a tasting test, one from a 5c a bottle wine (this was the depression) and the other from a 10c bottle. After tasting both, the customer chose the 10c bottle.


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Dr Greg Chapman is the Director of
Empower Business Solutions
and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching
and Consulting advice to Australian Small Business Owners in Marketing &
Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
and
Price: How You Can Charge More Without Losing Sales.

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