The Gallo brothers were one of the pioneers in the Californian wine industry. They are now the largest family owned wine business in the world. But it was not always this way.
Ernest Gallo once called on a customer in the midst of the depression. He gave him a tasting test, one from a 5c a bottle wine (this was the depression) and the other from a 10c bottle. After tasting both, the customer chose the 10c bottle.
May Your Business Be –As You Plan it!
To receive a Free preview of Dr Greg Chapman’s best selling book “The Five Pillars of Guaranteed Business Success“,
to this Blog to be notified about more Small Business news and tips as soon as
they are posted.
Share this article: A Matter of Taste
Over to You. What do You Think? Post Your Comments Below.
[Note to those seeking a free ride on our google ranking, blog spam will be
deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of
Empower Business Solutions
and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching
and Consulting advice to Australian Small Business Owners in Marketing &
Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page