Small Businesses- Change Is on The Horizon

Shaun H. Ruff


change is coming for small business in a world of large enterprises

It is evident that small businesses need better solutions to compete with bigger corporations. Our economy is saturated with small businesses in spite of the fact that there are roughly 31 million of them in the United States alone. Moreover, they have the technology; they have the resources; and, they have had them for a very long time already. While SMBs don’t have access to powerful digital solutions, they are beginning to gain access.

Change is on the horizon. Despite the fact that the corporate giants still impose, better solutions are available, and they no longer have exclusive access to the technologies and innovations that propel online success. I believe that e-commerce and search engine optimization are among the best tools available to small businesses, having served as the president of a company that builds brands’ online commerce presences.

E-commerce has been accelerated by the pandemic and remote work. It is predicted that more than $6 trillion in sales will be generated by e-commerce worldwide by the end of the year. Small businesses must grow in today’s market by building a larger and more dynamic customer base, which can be done with an online presence and store.

Small-business owners should not limit their online presence to just having a digital store. 




Digital and omnichannel shopping have become more popular over the past two years. Developing and retaining loyal customers is critical for generating revenue in the e-commerce space; for years, we’ve known that returning customers tend to spend more than new ones, so keeping them and building loyalty is important.

An SMB can promote its commerce site online quickly to reach buyers and expand its market reach. For your brand to remain ahead, you need to test the effectiveness of every branded channel continually in order to figure out what your customers want. You can pivot more rapidly if something isn’t working if you’re not afraid to change fast and fail fast.

You should include checking your SEO and social media strategies in your daily checklist when monitoring channel capabilities. The top priority for your website should be to adjust to customer feedback and to push promotions based on sales. SMBs can quickly adapt to new data, both internal and external, by using the tools already available in the e-commerce development process.




People are constantly on the move in this fast-paced world. Instead of waiting in line or taking public transportation, smartphone users now use their time to use social media. Often, small-business owners spend that time running their businesses, and many customers use it to shop on mobile websites, browse social media, or read online reviews.

A strong online presence on all of these fronts helps SMBs reach their customers where they are. Businesses can no longer afford to ignore social media. In order to optimize your social channels, conduct social audits to determine which channels provide the most value. You should also engage customers in online conversations and respond both positively and negatively to their reviews.




Options are important to shoppers. In order to meet their customers’ needs, SMBs should consider omnichannel commerce strategies, whether they use their own website, social channels, or third-party marketplaces such as Etsy or Amazon. 

When you have an omnichannel strategy in place, you make sure that every customer interaction is addressed. Additionally, a SMB that uses multiple selling pillars can more effectively identify where and how to direct their efforts, depending on how their customers prefer to shop.

If you don’t have any technical expertise, there are a variety of tools you can use to get started. Online business management platforms, like E-commerce platforms, can help you manage the daily tasks of running an online business. All platforms have advantages and disadvantages. As a whole, consistency is the most important factor, as external platforms should be used to attract long-term customers who purchase directly from the business.

You should also remember that every seller’s e-commerce needs are unique and using a one-size-fits-all model overlooks the fact that each business has its own nuances. To be successful, small- and medium-sized businesses need a clearly defined plan, knowing where they plan to sell their goods, what platform fees they’re willing to absorb, and how much competition there may be for customers’ attention.




The flexibility, agility, and resilience of small businesses may be lacking compared to the size and resources of large corporations. Furthermore, they have access to online tools and resources that will help them to further ignite their entrepreneurial spirit. By anticipating customer needs, taking advantage of omnichannel selling strategies, and building a strong online presence, small businesses will be ready to compete-no matter their size.


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Other MCDA CCG resources you may like: 

6 Inexpensive Employee Benefits for Start-Ups to Provide

QuickBooks Online Tips for Small Businesses: Chart of Accounts Organization

Simple Ways to Save On Business Expenses

Workers Compensation & Remote Employees

Overhead And How to Reduce Overhead Costs


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