Search Engine Optimization – A Never Ending Task

Shaun H. Ruff

Each day as I sit by my computer, doing my work, certain things tend to strike me. Today what struck me, is how often the search engine rankings change. As an seo Brisbane and Web Design specialist, it is my job to know who, what, when and why the changes occurred. Most people who have a website and are doing business on the Internet, check their website frequently. One of the things checked, of course, is where am I ranking in the major search engines – Google, Yahoo and MSN – for my keyword terms. This is probably the most important factor for any Web business owner. The second and third most important factors are how many visitors did I have, and how many sales were there. The fact is all of these factors are related.

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First, the higher the website?s ranking in the search engines the more traffic the site is apt to get. Secondly, the more visitors that arrive at the website for my search keywords, the greater the possibility that someone will buy something or use my services.

Thirdly, the more the people that find my website helpful or useful, the better the chance that they will return again to buy something, use my services or just get information. The more the sales I get, the more money I earn, the greater the success on the Internet. In essence, if you look at the three factors, they really are related to each other. Ranking at or near the top of the search engines is a must for every business on the Internet.

As I said before, as an SEO, I track the client?s websites as an ongoing task each day. By tracking the websites for the same search terms or keywords over a period of time, I also see how their rankings change. I see the changes in the ranking of the competing websites also. At times, new websites appear that were not on the front page before. They somehow have achieved a high ranking. It could be by accident or buy good search engine optimization.

It is extremely interesting and fascinating for me to determine why change in rankings is happening. Most of the time, it is due to changes in the weight of a particular factor or factors of the ranking algorithm of the search engine. Once I determine what factors have been altered, I can then affect changes to my client?s site that will restore the site to a top ranking. As the title says ?It?s a never ending task.?

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