Profile Of American Apparel: Us Production And Potent Manufacturer

Shaun H. Ruff

American Apparel is a vertically built-in company, distributor and retailer of non-branded simple style apparel based in Los Angeles, California, United states of america. It was established as a wholesale business in 1998 and in 2003 it opened its initial retail store and gross sales started to mature considerably. By the conclusion of 2009 it was running 281 retail suppliers in twenty international locations. The business continues to run its wholesale business, and also operates an on the net retail e-commerce web site. In contrast to most other US clothing producers and retailers—which have a tendency to outsource production to international locations with reduced labor costs—all of American Apparel’s manufacturing operations are in the Los Angeles metropolitan space. The business promotes the truth that its products is “designed in the United states of america” and “sweatshop cost-free”. Wages are hence substantially increased than the worldwide ordinary and, in fact, the business statements to employ the greatest paid apparel personnel in the world. As an alternative of competing on the foundation of reduced wages, American Apparel employs its US manufacturing foundation, coupled with a approach of vertical integration, to supply brief reaction times and increased top quality while sustaining tighter stock manage. This avoids the problem of staying still left with unsold inventory and having to provide it off at a discounted. In addition, the business is equipped to replenish shares of popular types at quick observe, and this allows it to improve gross sales. American Apparel has proved successful in a current market dominated by competition who have considerably greater economical, promoting and other resources—such as Hole, Urban Outfitters, H&M, Uniqlo and Forever 21. It differentiates by itself on the foundation of the healthy and top quality of its garments, the wide wide range of colours and types on supply, its imaginative promoting strategies, and its capacity to fulfill orders, significant or compact, at quick observe. Employing its core strengths, it has greater its gross sales rapidly. In 2008 alone its retail gross sales grew by sixty two%. But in 2009, hit by the US economic downturn and the worldwide economic downturn, progress in its net gross sales was minimum, and its net money declined. However, the business continues to be optimistic about the long term, and is hoping to return to major progress in 2010.

Desk of Contents



In-house style and design abilities
Imaginative branding and marketing
Vertically built-in structure

Production Operations

HUMAN Assets

RETAIL Operations


On line Consumer E-COMMERCE Site

Money Functionality
US Retail
US Wholesale

Money efficiency
Human resources

Record of tables
Desk one: American Apparel: store expansions, 2004-09
Desk two: American Apparel: economical efficiency 2004-Sep 2009
Desk 3: American Apparel: net gross sales by phase and kind of purchaser, 2006-09

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