8 Common Business Bookkeeping and Accounting

Shaun H. Ruff

[ad_1] Tell us if this doesn’t feel familiar…. Frequently, it feels as though everyone in their field of profession is berating you for doing something the “wrong way”. The “wrong way” – according to them. You’re “wrong” because you don’t utilize a specific type of accounting software, you’re “wrong” because you […]

Six Tips For Working Better With SMEs

Shaun H. Ruff

[ad_1] Facebook Twitter LinkedIn Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up […]

Chile: A red-hot market for Aussie exporters

Shaun H. Ruff

[ad_1] Chile is considered one of South America’s most stable and prosperous countries. It leads the continent in competitiveness, income per capita, the uptake of globalisation, economic freedom, and low perception of corruption.     “Chile has a market-oriented economy characterised by a high level of foreign trade and a reputation for […]

The Negative Impact of Ad Hoc Marketing

Shaun H. Ruff

[ad_1] By Payal Parikh, Director of Client Engagement and Head of Growth at Heinz Marketing Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. A solid marketing strategy takes into consideration your target audience, messaging that resonates with your audience, and […]