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Any business, regardless of size, can now take advantage of Google’s powerful CRM function by adding a feature to its Business Profile listings. You don’t even need to pay for it.
It is important to understand what a Google Business Profile is. Here you can customize your business information so that it is shown on the right side of people’s search results when they search for you. There are probably other businesses that you have searched before that you have seen this with.
Our company address is a post office box rather than a physical address, and we have an excellent health and safety record. You can also find our phone number and reviews (mostly good). Listed on the Business Profile web page are also links to our website, directions to our location (in case you’d like to meet outside our post office box), and phone numbers to reach us. This is great stuff. It is a necessity for every business. It is possible to setup a Business Profile for your business here if you do not have one already.
Taking a closer look at customer relationship management would be a good place to start. In order to capture leads, you can integrate the CRM system with your website when you purchase a mainstream CRM system. Providing answers to questions may also require the setup of chat functionality. In addition, you may want to explore leveraging artificial intelligence for automatic answers to common questions, which will help everyone save time. CRM stuff like this should be part of your daily routine if you’re not already.
The new Google feature will let you accomplish these tasks without the need for a CRM system. A new Q&A feature has been added to the company’s Business Profile.
The discovery was made by SEO professional Stefan Somborac, according to Search Engine Land. There are ten FAQs you can create with up to 40 characters of questions and 500 characters of answers. Linking to your website is also an option.
There’s nothing better than free CRM functionality. Asking questions can be used to capture visitors who are Googling you and direct them to the place where you want them to go. By offering prospects some type of call to action on your website, like a whitepaper, brochure or other asset, you are not only providing helpful and immediate answers to prospects, but you can also capture their lead information. In addition, you can (hopefully) have your CRM configured to capture the prospect’s contact information once they have given it to you on your website. This information can still be emailed to you if you do not have a CRM application.
Here are the following steps for setting up automated FAQs for your Google Business Profile:
-Search for “my business” in Google on a web browser.
Click Customers and then Messages.
-Click Menu, and then Message settings, and then Manage frequently asked questions.
-Click +Add a question
FINAL THOUGHTS
Customer relationship management (CRM) enables small business owners to tackle operational challenges, including sales decline, high client attrition, and misalignment between corporate revenue targets and salespeople’s commission policies. Google offering CRM for free is a big advantage for small businesses.
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