[ad_1]
By Sheena McKinney, Executive Assistant at Heinz Marketing
Isn’t it absolutely fascinating when you give a class of kindergarteners the same art prompt, they all come up with a completely different masterpiece?
I just love the variety, uniqueness and sunshine we all bring to the world.
I also really love words and so I especially enjoyed a recent LinkedIn post from Brandon Redlinger, Sr. Dir. of Product Marketing at Revenue.io who so succinctly demonstrates the nuances and differentiators of branding and marketing.
From Brandon:
Marketing is HOW
Branding is WHY
Marketing is short-term
Branding is long-term
Marketing is tactical
Branding is strategic
Marketing is about promoting
Branding is about positioning
Marketing captures value
Branding creates value
To build a lasting company, you must focus on BOTH!
Do you agree?
What would you add?
Here’s what I gleaned from the comments:
- Jennifer Lim Lund:
Marketing captures demand
Brand creates demand - Silviu Tulbya
Marketing is about getting yourself out there
Branding is about knowing who you are - Don Bates
Marketing is about packaging and sustained selling
Brand is about sustained corporate identity - Jeremy Merrell Williams
Marketing is the action of communicating the value of a product or service to customers
Branding is the strategy that creates a unique name, term, design, symbol, or other feature that identifies a product or service and differentiates it from others - Coleton Hutchins
Marketing materials walk in the door with you
Branding walks in the door before you - Lyndon Johnson
Marketing exchanges value (for an action that can be financially beneficial, but not always)
Branding is about values (what an organization stands for) - Mark Stouse
Marketing is machinery
Brand is the grease - Amanda Groves
Marketing delivers/keeps the promise
Branding builds promise - Srikrishna Swaminathan
Marketing is Demand Capture
Branding is Demand Creation - John Rougeux
Marketing is about selling what you have to offer now
Branding is about selling people on the journey you’re going to take them on - Michal Eisikowitz
Marketing is getting the word out
Branding is defining what that “word” is
I just LOVE how so many people can talk about the same thing and yet find so many ways to say it… and they all bring color to the picture.
[ad_2]
Source link