Make Green Go!, Cannabis Business Office to create technical assistance program for new ventures

Shaun H. Ruff

DENVER – The Cannabis Business Office, housed in the Office of Economic Development and International Trade, is partnering with Make Green Go! to implement a technical assistance program for new cannabis ventures.

The Cannabis Business Office was established in July 2021 by the passage of SB21-111 to create equitable economic opportunities for diverse populations, produce jobs within the industry and to further Colorado’s cannabis community.

The office is developing new programming to help entrepreneurs and small business owners navigate the cannabis industry with a priority for social equity licensees.

“As the first state where voters supported legalizing the recreational use of cannabis, Colorado is a leader on programs, research and education that continue to create jobs and opportunities in the cannabis industry,” said Governor Polis.

Make Green Go!, a group that offers business development services to social equity communities, experience in content development, user-friendly platforms and a network of members and subject matter experts.

Together, the CBO and Make Green Go! will develop, launch and deliver programming centered on foundational business development in the cannabis industry.

“Over the past 7 years [since Make Green Go! has been in the cannabis industry], not only have we crafted a robust platform, but we have honed in on creating a curriculum that is realistic, relevant and just as innovative as the industry itself,” said La Wanda Knox, Consultant at Make Green Go!. “This new partnership is designed to be accessible and offered on-demand to accommodate the various schedules of our participants.”

Cannabis Business Technical Assistance program participants will engage in 15 free, self-paced modules that will include scenario-based learning, videos, exercises and assignments on a variety of topics such as the creation of business plans, market opportunities, strategies, finances and beyond.

The program is scheduled to open February 2. This technical assistance program is a prerequisite to the Cannabis Business Pilot Grant, unless supplemented by a partnership technical assistance program.

To be notified when the technical assistance and grant become available, sign up for the Cannabis Business Office monthly newsletter.

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