How To Increase Revenue at Your Coffee Shop in Texas

Shaun H. Ruff

If you are a small business owner with a coffee shop, you are probably feeling the pressure of larger chains like Starbucks. You most likely cannot overcome their convenience or speed, but you can give customers an experience they won’t find at a Tim Horton’s. Time to expand!

Offer Alcohol

To keep your 21+ customers coming in past the 3 PM slump, you’ll want to consider transitioning to an evening selection. It isn’t too difficult to obtain a liquor license dallas tx, and it will allow you to run a happy hour to attract the working class. Simple beer and wine options don’t require much additional training for your baristas. To ensure that your cafe doesn’t turn into a full-blown bar, set your hours to a reasonable 8 or 9 PM. Just enough time for a relaxing pint after a hard day’s work.

Offer Food

You may already offer pastries or fruit to complement your coffee. It doesn’t require a lot to come up with a simple menu. It is very reasonable to expect a coffee shop or cafe to cater to the lunch crowd. Simple fare like cold sandwiches and salads don’t require a chef or a large kitchen to prepare and are a fun medium for playing around with unique ingredients and recipes.

Offer Entertainment

If you are already planning to add alcohol and food to your business model, fun events are a great way to draw people in to try them. You don’t need to seek out expensive, well-known artists- you can support your community by elevating local musicians, artists and writers. Open mic nights, art shows and poetry slams used to be a staple of cafe culture.

It is possible to transform your run-of-the-mill coffee shop into a neighborhood gathering place. In addition to the raking in more cash, you have the opportunity to cultivate a vibrant venue for food, drink and the arts.

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