Information About The Google Penguin Update
Penguin is now running in real time due to the update made. It was also made available to different countries and languages at the same time. This allowed websites to experience the same things regardless of their location. Everyone will have the same rules.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. There is a clearer and faster impact, positive or negative, that results from your actions.
A real time algorithm allows you to remedy your actions and recover a penalty faster. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. Positive results will be clear after your site will get checked.
The update has made Penguin an essential part of the system and not just a separate factor. It is now important to monitor your backlink profile continuously.
Instead of the whole website, there is now an exact emphasis on the pages that toxic links are referring to, and not on the whole website. It is much more difficult to record these micro penalties. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. There is a faster recovery process, but also the penalization process. In order to prevent unexpected drops in rankings, you can do a lot of things.
It is important to track your positions in the search engine results page. Email alerts can help you track any position changes there may be. It is important that you not only track keywords for your homepage ranking, but also other keywords for other important parts. In order to do achieve monitoring, you can compare keyword rankings and their positions.
It is important to have a backlink profile that is functioning properly and also one that is clean. Whether you have new and lost backlinks, it is vital to do a regular checkup on them, what their quality is, and also taking care of suspicious kinds.
It is important to do a backlink audit of your site. Audit backlinks should be performed on the important subdomains and website parts. Perform separate audits for different language type of your site. Because of the update, you can obtain a reduced cost of error while still doing various experiments.