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Why there are 10,000 martech products that "kinda all do the same thing" (but not really)

A person of the perennial criticisms of the martech landscape is that “most of these solutions all do the exact factor.” Deliver an e mail. Render a website webpage. Examine some info. This criticism has developed louder in proportion to the growth of the landscape. With an ever more exasperated […]
Martech Differentiation is at the Decision Layer