As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind. The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to see in our Earned Media Suite.
One of this year’s biggest additions to the Suite has been adding Instagram tracking to Critical Mention’s Social Media Monitoring solution. Users can track Instagram mentions as they’re being posted in real-time. Critical Mention has also added Twitter follower count, and Tiktok + Snapchat contact information to contact profiles within our Media Contact Database.