[ad_1] Small businesses that offer 401(k) plans may not be aware of the additional retirement plan options available to complement their 401(k) offerings. There are several plan design options that have the potential to save them hundreds of thousands of dollars off their annual tax bill and allow participants to […]
Business Plan
Top 5 Email Marketing Ideas to Consider
[ad_1] More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. […]
Two Ways To Integrate Sales and Marketing in an Enterprise
[ad_1] Facebook Twitter LinkedIn Sales and marketing alignment is hard in small and large B2B companies. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources. I was asked: “what’s the best way to integrate sales and marketing efforts […]
Indiana environmentalists decry Supreme Court emission ruling
[ad_1] Environmentalists fear the U.S. Supreme Court’s ruling against the federal Environmental Protection Agency’s plan to reduce carbon emissions from power plants could pave the way for other rollbacks that affect the environment and other federal agencies. NiSource, the parent company of Northern Indiana Public Service Company, the region’s largest […]
Martech Stack: Three Things To Know
[ad_1] Facebook Twitter LinkedIn Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for his company. This has been his major pain point. It’s a loaded question, so I thought we could unpack […]
China’s Great Wall Motor shelves $1 bln India plan -sources
[ad_1] Models pose next to Great Wall Motors (GWM) GWM R1 electric car at its pavilion at the India Auto Expo 2020 in Greater Noida, India, February 5, 2020. REUTERS/Anushree Fadnavis/ Register now for FREE unlimited access to Reuters.com Register NEW DELHI, July 1 (Reuters) – China’s Great Wall Motor […]
How Marketing Can Weather an Economic Downturn
[ad_1] Facebook Twitter LinkedIn Sequoia Capital presented a 52-page memo, “Adapting to Endure”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the death spiral.” To manage a business, you should […]
Family business should be addressed realistically in estate plan | Estate Planning
[ad_1] Family businesses are the backbone of many families and communities. When the owner of a family business passes away, their loved ones are often the ones who inherit the business. Sometimes, however, this inheritance does not align with their plans and they aren’t interested in continuing the business. When […]
Global and Local Marketing: Finding the Right Balance
[ad_1] Facebook Twitter LinkedIn If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you can chip in […]
Two men sentenced for plan to murder man, burn Bridgeport business
[ad_1] BRIDGEPORT — Two men were each sentenced to 10 years in prison Monday for their roles in a plan to murder the owner of a Bridgeport auto shop and then burn down the business, according to federal prosecutors. Luis Mercado, also known as “Pops,” 55, of Bridgeport; Luis Mejias, […]