The B2B Marketer’s Guide to Product Positioning

Shaun H. Ruff

[ad_1] Facebook Twitter LinkedIn Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop […]

Expand Your Know-How at B2BMX 2022 in Sunny Arizona

Shaun H. Ruff

[ad_1] Facebook Twitter LinkedIn If you’re a B2B marketer and need to pick a conference to attend, B2B Marketing Exchange is it! This marketing conference is jam-packed with essential B2B topics ranging from marketing strategy, demand generation, account-based marketing, marketing automation, sales enablement, and more: 5 tracks, 80+ sessions, and […]