Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2021.
3. Joy Making a boring but necessary product fun – this is my personal favourite.
2. Changing old traditions If the only reason we do something is that’s the way we have always done it, perhaps it’s time to change.
1. You are the product This ad is for a very targeted audience.
What was your own Ad of the Year?
May Your Business this Year be – As You Plan It.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia’s Lea
Advisor on Emerging Businesses and provides Coaching and Consulting advice
to Australian Small Business Owners in Marketing & Business Strategies
Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success
and Price: How You Can Charge More Without Losing
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