Ad of the Month – The Story

Shaun H. Ruff


by Dr Greg Chapman

Suppose you want to convey a lot of information in your ad. Just listing all the features of your product would make a boring ad which most would turn off before they got even halfway through. But if you create an interesting story, and better yet, set it in the old wild west with shades of Blazing Saddles, you get an ad that everyone will watch to the end.

In this ad for a soft drink, perhaps aimed at men who might usually prefer something harder to drink, they are able to run through all the drink’s attributes whilst retaining your attention.

What story can you tell about the features of your product that will catch your target market’s attention?

May Your Business Be –As You Plan it!

to this Blog to be notified about more Small Business news and
tips as soon as they are posted.

Share this article: Ad of the Month – The Story

Over to You. What do You Think? Post Your Comments Below.
[Note to those seeking a free ride on our google ranking, blog spam will be
deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia’s Leading
Advisor on Emerging Businesses and provides Coaching and Consulting advice
to Australian Small Business Owners in Marketing & Business Strategies
Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success
and Price: How You Can Charge More Without Losing

Promote Your Business on our Facebook Fan Page



Source link

Next Post

VistaJet Adds Another Bombardier Global 7500 to Its Lineup

[ad_1] If you’ve ever wondered what happens during the handover of the world’s largest business jet, with a starting price of $73 million, the answer came through loud and clear inside a massive hangar in a Montreal suburb. Bombardier launched its 100th Global 7500 yesterday at its Dorval, Quebec, headquarters […]