[ad_1]
Obviously in an ad, you can’t taste the steak, or even smell the odour, but you can hear the sizzle. This ad with Daniel Craig is an excellent example of selling the sizzle.
Craig takes his time in pouring the beer, watching and listening to it as it enters the glass, admires his handywork, and pauses before he takes his first sip to make sure all his senses, and yours, are engaged. Preparing himself for the ultimate taste bud experience. (I’m getting thirsty just writing this!)
What is the sizzle for your business? How can you heighten your customers’ anticipation?
May Your Business Be –As You Plan it!
Subscribe
to this Blog to be notified about more Small Business news and
tips as soon as they are posted.
Share this article: Ad of the Month – It’s all about the Sizzle
Over to You. What do You Think? Post Your Comments Below.
[Note to those seeking a free ride on our google ranking, blog spam will be
deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia’s Leading
Advisor on Emerging Businesses and provides Coaching and Consulting advice
to Australian Small Business Owners in Marketing & Business Strategies
Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success
and Price: How You Can Charge More Without Losing
Sales.
Promote Your Business on our Facebook Fan Page
[ad_2]
Source link