5 Steps to Creating a Strong Brand

Shaun H. Ruff


Perfect the Art of Storytelling

One of the key components every successful brand has is excellent storytelling. Whether you’re selling a product, trying to bring publicity to a public figure or attempting to get more eyes on your organization, you have to be entertaining, thought-provoking and relevant in order to truly captivate your audience. Porter Novelli, an award-winning, global purpose communications consultancy, is a prime example of a firm that brings stories to light by understanding its clients’ audiences, brands and environments through their research process. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness. Through their partnership, they raise approximately $220 million across the globe. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients.


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