Skip to content
  • Monday, August 8, 2022
nexistente

nexistente

Delighting business buffs

  • Business Opportunities
  • Business Development
  • Business World
  • Business Supply
  • Business Center
  • Business Plan
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • real estate school jacksonville fl
  • Home
  • 4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
Business Plan

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

May 3, 2022
magenet

Table of Contents

  • Marketing must-haves
  • How to create a holistic marketing approach
  • Know your brand
  • Stay agile

[ad_1]

Opinions expressed by Entrepreneur contributors are their own.

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that will grow our business, especially in the world of startups. Furthermore, it is all too easy to get distracted by the shiny new trends in marketing that promise to bring more reach than ever before. But these trends often do not support the business in its entirety. The best marketing plan is created when we take a holistic approach that invests in each element of our business. 

Related Posts:

  • Tips to Lead your Remote Sales Team with Videos

As I’ve built my business over the last few years, I’ve learned many marketing lessons the hard way. While there is no replacement for your own experience, if you want to develop a marketing plan that truly works, keep reading. 

Related: How to Create a Marketing Plan

Marketing must-haves

The importance of taking a holistic view of your business and your marketing cannot be overstated. Your marketing strategy needs to consider everything from the product itself to the ease of accessing your website. Also, from the cohesion of your social media to the seamlessness of your order fulfillment. If even one element of your business is out of sync, all of the money you are spending on marketing will not be as successful as possible. Every single part of the customer’s journey, from first meeting your brand to receiving their first product, is vital to your success. If we only invest in some elements and not others, we may miss out on potential customers and revenue streams.

For example, when we first began marketing our product, we almost exclusively ran online ads, ignoring all other types of communication. But once we started to add in SMS marketing, we saw an immediate lift in revenue. From there we were able to keep growing and build a consistent stream of income. 

It is also, of course, crucial to create a strong social media presence with content that reflects the nature of your business and entices audiences. Use ambassadors and influencers across all social media platforms to provide social proof of your product’s efficacy. And, allocate resources to those that have the highest return. Finally, if customers come knocking on your door, you need to be ready to answer. Make sure you have the infrastructure in place to handle customers who may want to reach out. Build out an email and text system that can support your ad strategy and makes customers feel supported.

Do not get siloed into just one aspect of marketing. Invest in and include every element of your business in your marketing strategy. As a result, you will see how, in turn, every element of your business is able to work in tandem to help you grow.

Related: Why Email Marketing Is Better for Your Business Than Social Media

How to create a holistic marketing approach

Now that you know the must-haves, it is time to start taking action. As I have honed my marketing approach over the years, I’ve discovered that there are four crucial steps in creating a holistic marketing strategy:

  1. Come up with a plan: We cannot take action before we know where we are going and how we are going to get there. It is not enough to simply throw anything and everything at the wall and see what sticks. Sit down with your team and chart out a course that does not rely on happy accidents.
  2. Reach out to people who have successfully done what you are trying to do: Every business is unique, but it would not be useful to ask advice from someone who has entirely different goals than your own. Find those with businesses you admire and would like to emulate. Talk to business owners who have already worked out many of the kinks in their strategies. You will be able to learn, grow and hopefully avoid some of their costly mistakes. 
  3. Do not set it and forget it: Make sure your marketing dollars are well-spent by checking for return-on-investment. If something is working extremely well, it may be time to invest more heavily in that avenue. Conversely, if a particular approach appears to be falling flat, you will know it is time to put your time and effort elsewhere. 
  4. Continuously evaluate your plan for gaps or areas of improvement: The only constant we have in business is that it will always change. We have to stay agile and be ready and willing to update our plans as needed. 

Related: Right Mix of Premium Content and Great Marketing Defines the New-Age Brands

Know your brand

If you follow all of the aforementioned steps but your product and marketing strategies do not align, your consumers will be left feeling more confused than interested. Your customer should have a positive and cohesive experience whenever they encounter your marketing or your product. To reach your intended audience, your marketing needs to be consistent with your values, culture and the product you have to offer.

Understanding your brand will not only help your consumers find you, but it will also help you find them. What kind of person is looking for your product? How and where do they spend their time? What do they need help with? Knowing who you are trying to target (and why) will help you focus your marketing strategy, heighten its emotional power and reach the people who truly need what you have to offer. 

Stay agile

A strong marketing plan has the potential to increase revenue and reach more customers than previously thought possible. However, we should be careful not to get so hung up on formalizing the perfect marketing plan that we do not do much of anything at all. We cannot grow without action, and sometimes that action will bring a few bumps in the road. Take the time to create an intentional, holistic marketing plan. But, stay agile enough to adapt as you, your business and the world around you evolve.

[ad_2]

Source link

Tags: American Express Business Cards, Att Business Customer Service, Att Business Internet, Att Business Login, Bad Business Codes, Bank Of America Small Business, Buffalo Business First, Business Administration Jobs, Business Administration Salary, Business Analyst Jobs, Business Card Dimensions, Business Casual Female, Business Casual For Women, Business Casual Women Outfits, Business Ideas 2021, Business Letter Example, Business License California, Business Name Search, Business Process Reengineering, Business Proposal Template, Buy A Business, Card For Business, Chase For Business, Chase Ink Business Card, Columbia Business School, Costco Business Center San Jose, Emirates Business Class, Facebook Business Account, Fictitious Business Name, Florida Business Entity Search, Ga Sos Business Search, Georgia Business Search, Google Business Email, Houston Business Journal, Illinois Business Search, Instagram Business Account, Is Lularoe Still In Business, London Business School, Master Of Business Administration, Men'S Business Casual, Pittsburgh Business Times, Qualified Business Income Deduction, Sacramento Business Journal, Secured Business Credit Card, Standard Business Card Size, T Mobile Business, Texas Business Search, Tië³´o The Business, Top Business Schools In Us, Types Of Business

Post navigation

Digital Pathology Market Share, Growth Opportunities, Future and Business Analysis Forecast by 2029
Australia’s interest rate decision May 2022

Recent Posts

  • fifty four Small Enterprise Ideas For Anybody Who Desires To Run Their Personal Business
  • Mastercard Installments Buy Now-Pay Later Coming to More Small Businesses
  • Business Travel Bounces Back, Confidence Rises Among Hoteliers
  • How Growth Mindset Cultivates Marketing Success
  • The True WEBSITE POSITIONING Price

Categories

  • Business Center
  • Business Development
  • Business Opportunities
  • Business Plan
  • Business Supply
  • Business World
  • Finance
  • General
  • Health
August 2022
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Jul    

Tags

Amazon Business Credit Card American Airlines Business Class Att Business Login Austin Business Journal Best Bank For Small Business Best Business Schools In Us Best Business To Start British Airways Business Class business Business Casual Shoes For Women Business Continuity Planning Business Entity Search Business Letter Template Business Management Degree Business Manager Facebook Colorado Business Search Delaware Business Entity Search Drop Shipping Business Family Business Bet finance Fox Business Live Georgia Sos Business Search Google Business Account Harvest Small Business Finance How To Build Business Credit insurance Is Saturday A Business Day Is Sears Still In Business money My Business Google Name Generator Business None Of Your Business Ny Sos Business Search personal Plus Size Business Casual Pnc Business Banking Sos Business Search Ca Taking Care Of Business The Business Of Being Born Turbotax Home And Business 2020 Tx Sos Business Search Venmo For Business Verizon Business Plans Virtual Address For Business Women Business Casual

buy backlinks

Intellifluence Trusted Blogger

BL

TL

Visit Now

cornell health

You may Missed

Business Opportunities

fifty four Small Enterprise Ideas For Anybody Who Desires To Run Their Personal Business

August 7, 2022
Shaun H. Ruff
Business Development

Mastercard Installments Buy Now-Pay Later Coming to More Small Businesses

August 5, 2022
magenet
Business Development

Business Travel Bounces Back, Confidence Rises Among Hoteliers

August 5, 2022
magenet
Business Center

How Growth Mindset Cultivates Marketing Success

August 5, 2022
magenet
Copyright © 2022 nexistente
Theme by: Theme Horse
Proudly Powered by: WordPress
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT