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In October 2019, Google announced they would start making use of BERT fashions for English language search queries within the US. Bidirectional Encoder Representations from Transformers (BERT) was one other attempt by Google to enhance their pure language processing however this time with the intention to higher understand the search queries of their users. 39 By way of search engine marketing, BERT supposed to connect customers extra easily to relevant content material and enhance the quality of traffic coming to web sites which might be rating within the Search Engine Outcomes Web page.
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