Guide to Google Penguin 4 Update

With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.

Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. You will notice the positive and negative impacts of your actions faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

But since you can see the results of your action quickly, it will also be quicker to recover from this status.

What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.