There are many businesses out there that are all competing for the same thing, customers. The only difference between all successful businesses and those that flop is the number of customers that they have walk through their door. Because of this, investing money into advertising one’s business is one of the expenditures for a company. The only real question that needs to be asked is how a company can distinguish themselves from their competitors so that potential customers will remember their brand over another’s.
Different businesses utilize different methods of advertising to varying success. Some companies use word of mouth to let people in a smaller area learn about their business while others might spend a few million dollars on a thirty second blurb during the Superbowl halftime. Generally, advertisements work better if they can somehow continuously remind someone about a company. If someone is given a small business card they are more likely to hold on to it unlike some brochure or flier. Many companies will have get pens and pencils that have been stamped with the company’s name a logo. This form of Business Promotion can be very successful because pens and pencils are something that everyone tries to keep around. A good quality pen with a company’s name on it might be used everyday by a potential customer. This makes it much more likely that the customer will remember that business’ name when they are looking for a particular service. Having pens with a company logo specially made for a company will be more expensive than having a few thousand business cards printed, but in the long run could end up generating more revenue.
When it comes to operating a successful business it is important to advertise in order to get the company’s name out to the public. There are many different ways that a business can go about advertising themselves. Unfortunately, there is no single best option because every business is different and every area is different. What may work well for a large corporation in New York City will not have the same effect for a smaller business in a mid-west town.